Surprising Influencer Marketing Facts That Will Amaze You

Are you running an influencer marketing strategy for your business or any client?

In either case, you are well aware of the potential influencer marketing encompasses to elevate your business. Unfortunately, not all businesses are alike, hence not taking the maximum benefit of this modern marketing strategy and getting desired growth in terms of traffic, brand awareness, or sales.

If you are planning to get into Influencer Marketing, it’s important to know some interesting facts that will definitely influence you to give it a try and experience its fruitful results for you or your client’s business.

So, let’s get started!

FACT 1: 70% of Teens Trust Influencers More than Traditional Celebrities

Today, countless businesses are emerging, and some of them are teen-targetted. Garments and FMCG have a significant portion involving teens as the targetted audience. Such businesses would be amazed to know that teens nowadays trust influencers more than traditional celebrities.

The prime reason behind their trust is that the influencer is easy to reach and provides unbiased knowledge. Whereas its an untold truth that traditional celebrities run paid sponsorships to promote any product/service.

FACT: 2 86% of Women Use Social Media for Purchasing Advice

Like teens, women play a vital role in online purchases. Numerous businesses have women as their target audience, so they always focus on reaching them through various means. Influencer marketing is one of the most practical and effective options used by businesses to build brand awareness of their products/services, alongside increasing their sales count.

According to the stats, more than 78% of women are active on social media (mostly on Snapchat & Instagram). This gives you a big picture of why influencers have a vital role in engaging women and boosting their purchasing actions.

FACT 3: 49% of Consumers Rely on Influencer Recommendations

Modern buyers have become much aware of making the right decision. Most of them consider thorough research before decision making. Interestingly, they consider influencers to get recommendations. Factually, 49% of the customers always prefer influencer recommendations before checkout.

Here influencers play a vital role in affecting the decision of buyers. Influencers across different social channels (YouTube, Facebook, Instagram, etc.) create review content that the consumers use for decision-making.

FACT 4: 57% of Fashion and Beauty Companies Engage in Influencer Marketing

The fashion industry is one niche where customers make decisions based on what they see. Customer engagement with appealing images, rich content, and reviews from previous customers drives sales to the business. Factually, about 57% of companies use influencers as an integral part of their online promotion.

From brand awareness to increasing sales, influencer marketing has many benefits you can drive based on your business requirements. Regardless of your business size, influencer marketing can do wonders if you are running a result-driven strategy.

These are some facts about influencer marketing that you should definitely consider and allocate a specific percentage of your marketing budget for influencers marketing or Social Media Marketing. Results may vary, but the right strategy will definitely deliver you a fruitful outcome.

Kalvin Abbas
the authorKalvin Abbas